Customer Prospecting and Acquisition: A CLM Perspective The business world has left behind the days when the only customers a business could have were the ones that chose to walk up to its doors. Today, a business needs to make itself available for the customer, and even then, it is…

Five Key Points to Build the Right Customer Experience Strategy Businesses today have no option but to pamper their customers to retain them. The key to retaining customers is to manage customer experiences skillfully. Customers who enjoy a pleasurable experience during their interactions with the company are less likely to…

FIVE Ways to Increase Brand Affinity A strong and unforgettable brand image that resonates with customers, and communicates reliability and trustworthiness, is a dream come true for businesses. However, firms have their task cut out in making customers like their brand, and develop affinity towards it. The way forward is…

Customer Retention and Loyalty: 5 Key Strategies using CLM Customer Lifecycle Management (CLM) is a vital link that convolve of the most important components of your business – your customers. “Pay attention to your customers, and business stability, revenue and growth will take care of itself” is a well trusted,…

FOUR Critical Ways: CLM Delivers Results for the Automobile Industry Customer lifecycle management (CLM), or the measurement of key customer related metrics over time aimed at tracking and improving performance, is important for any industry, and more so for the automobile industry where the relationship with the customer is long-term.…

Driving Customer Lifetime Value Through Deep Analytics Marketers tend to focus on a customer’s last click stream or touch point. However, most conversions occur only after multiple contacts, spread over days and different touch points. As high as 50% of qualified leads are not ready to buy at the first…

Customer Lifecycle Management for Automobile Industry – Key Challenges Holding on to a customer is far easier and rewarding than trying to acquire a new customer, and marketers innovate on various schemes to retain engagement with the customer after the purchase. The automobile sector has it easy here, as after…

Customer Lifecycle Management – Transforming the Telecom Industry in India The growth of the telecom industry the world over has changed the way we communicate each other. Our personal as well as business lives have been elevated to new levels, thanks to the ability to stay mobile, and the force…

Predictive Analytics & Business Alerts – The Lifeline to Survive in a Changing Business World Why Predictive Analytics? Foresight is the key factor driving innovation in business intelligence. Studies have concluded that the use of predictive analytics by business analysts will even surpass the numbers studied by data scientists and statisticians, certainly…