The modern retail world is simply inadequate with a single distribution channel. They are more focused on using a multi-channel approach that includes websites, mobile applications, social media channels, IoT devices, and many more. They bring brands a platter full of options to collect customer data and increase their understanding…

Introduction You undoubtedly know how e-commerce has grown as the global market becomes more connected and digital. This growth leaves your organization with no choice but to understand customer needs and deliver exceptional experiences to stay ahead of the competition.  However, how can you do that?  E-commerce analytics is the…

Banks have taken up a race to automate business operations and workflow as the word automation is taken seriously globally. In this digital-first world, hyper-intelligent automation is the key to survival, making decision-makers ramp up their strategies and investment game. A key to removing legacy systems with end-to-end hyper-intelligent automation,…

Millennial-Driven CX Transformation: A Future of Excellence Customer experience is all about how a business engages with its customers, from marketing to customer services throughout their journey, keeping up with their requirements. However, the generational change ruling the consumer market is altering the future of CX. According to Statista, the…

Pathway to Perfection: Predictive Analysis for Personalized Customer Journeys Smartphones and computer technologies evolved consistently, revolutionizing consumer behavior, purchasing patterns, and expectations. It leads to a 360-degree digital transformation, generating large data volumes that need analysis for actionable business insights. These insights are the key to developing a personalized customer…

Rise of Self-Service: Empowering Customers and Boosting Satisfaction Happy customers form the core of your company’s success. However, customer preferences are evolving rapidly, so you need to keep transforming your business model to deliver the right value to the customers. With the upsurge of digitization, one of the most common…