Positively impacting

quality of lives

Conneqt Business Solutions is one of the leading employers in the
Rural BPM space, helping transform the lives of 
thousands, and setting them up for easier absorption 
into the mainstream, new economy.


Affirmative Action

We, at Tata Business Support Services (Tata BSS), exist to simplify.

The Tata group has a legacy of engagement with the disadvantaged sections of society dating back to its founding fathers. The Tata Affirmative Action Programme (TAAP), adopted in April 2007, attempts to address the prevailing social inequities in India by encouraging positive discrimination for the Scheduled Castes and Scheduled Tribes (SC/ST) communities.

Tata BSS considers contribution to upliftment of the affirmative action (AA) community - the traditionally socially backward communities in India - as one of its key strategic initiatives to be a socially responsible organization. Through the AA initiative we have realised the means of building a competent workforce from various unexplored labour pools. Our drive is to create maximum employment opportunities for the AA community, while helping industry meet the demand for a competent and skilled workforce. We strive to make them employable in Tata BSS as well as in the external job market via training and guidance.

The Tata agenda is aligned with the AA framework prepared by the Confederation of Indian Industry, which focuses on four areas of development: Employment, Employability, Entrepreneurship and Education, i.e., the four Es.

From a client perspective, AA has proven to be a means to attain sustainable cost leadership in the BPO sector, operating in a highly price-sensitive environment.


Tata BSS philosophy is focused around four key themes:

  • Human capital
  • Social change
  • Economic impact
  • Climate change

Our commitment to the AA program can best be judged by the intensive training, coaching and mentoring programs put in place in our rural centers in the initial years to help associates come up to speed and begin adding value to clients on par with Tata BSS urban delivery centers. Today, Tata BSS rural centers are profitable, and have ramped up significantly.


Highlights of our AA program:

  • Over 33% of the total rural BPM workforce of India is employed by us
  • We have 10 rural centers across India
  • The share of AA associates in Tata BSS has gone up from 10% in 2010 to ~13% in 2015
  • 12% of TATA BSS workforce operates from rural centres
  • The revenue from rural centres is growing at a higher CAGR than that of our urban centres.
© 2018 Conneqt Business Solutions Limited.
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