Are you among majority of retailers today, who are anxious about how the social media will enable you launch new products? Here’s the answer you have been looking for!
Today the social media has become an every-day commodity of 85% of the internet users and an integral part of the new age marketing mix at multiple levels. Properly executed, an effective social media strategy can augment your marketing investments for new products, help build the buzz as you get ready to launch, get people excited during launch, enrich shopping experience, drive business-to-your-doorstep, get real-time customer feedback about new products, and the customer support center will be much more effective and engaging.
In fact, social media is a low cost, effective, and intimate customer relationship management (CRM) channel that can empower retail marketers to launch their products, engage with customers and get real-time insights like never before. In a recent study, it has been found that every 4 in 10 social media users have purchased an item (online or in-store) after sharing or ‘liking’ it on Facebook, Twitter or Pinterest.