Partnered With a Leading General Insurance Company in India to Increase the Conversion Rates From 4% to a Whopping 8 % for Its Motor Insurance Segment

Partnered With a Leading General Insurance Company in India to Increase the Conversion Rates From 4% to a Whopping 8 % for Its Motor Insurance Segment

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EXECUTIVE SUMMARY 

  • Our client is a leading General Insurance Company in India that caters to various individual & business insurance needs. They offer products such as Motor insurance, Health Insurance, Home Insurance, Travel Insurance, etc.

Business Challenges

The client has always been a frontrunner in deploying latest technology processes to meet its business requirements. 

  • Overall, increase Conversion Rates from (4 to 8 %)
  • Client unable to call all their customers within 5 minutes and the first touch percentage hovered around 30%
  • Not able to focus on cream data (working hour data) as working & non-working hour data came at the same time

Solution Components

Processes Covered:

  • Lead Generation, Gather mandatory vehicle & customer Information, Lead sent for verification
  • Payment link will be sent to customer, 
  • Once payment done on link, Instantly Policy would be delivered via mail.
  • Introduced separate campaign for working and non-working hour data.
  • Aligned agents to working hour data to improve conversions and first touch
  • Introduced rotational shifts to cover the data for Sunday’s to further improve conversions
  • Agent wise data allocation based on potential and tenure of the caller
  • Analysis on overall data to reduce opportunity lost cases 
  • Provide multilingual support in English, Hindi, and Marathi
  • Technology Used: Genesys, OCRM, E Connect

Benefits

  • Able to contact around 93% customers within first 5 minutes.
  • Improvement in overall conversions or net pull rates (8%) 
  • Increase in contact % by churning the data
  • Agent-wise productivity improved

how can we help you?

Contact us at the Consulting WP office nearest to you or submit a business inquiry online.

A global leader in Health and Fitness space based out of California, honor’s Conneqt with the prestigious “Annual Partner Excellence Award”

Congratulations from Beachbody to the team of Conneqtcorp
Annual Partner Excellence Award
, Beachbody @ California

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